According to a study on media consumption in the United States in 2022, 36 percent of streaming subscribers, including audio as well as video streamers, from generation Z already cut back on entertainment subscriptions due to inflation. In comparison, only 16 percent of streamers among the generation of baby boomers claimed that they had also cut their spending on streaming services.
Share of people who cut back on entertainment subscriptions due to inflation in the United States in 2022, by generation
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Variety. (July 18, 2022). Share of people who cut back on entertainment subscriptions due to inflation in the United States in 2022, by generation [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1329599/subscriptions-cancellation-by-generation-us/?__sso_cookie_checker=failed
Variety. "Share of people who cut back on entertainment subscriptions due to inflation in the United States in 2022, by generation ." Chart. July 18, 2022. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1329599/subscriptions-cancellation-by-generation-us/?__sso_cookie_checker=failed
Variety. (2022). Share of people who cut back on entertainment subscriptions due to inflation in the United States in 2022, by generation . Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1329599/subscriptions-cancellation-by-generation-us/?__sso_cookie_checker=failed
Variety. "Share of People Who Cut Back on Entertainment Subscriptions Due to Inflation in The United States in 2022, by Generation ." Statista, Statista Inc., 18 Jul 2022, https://www.statista.com/statistics/1329599/subscriptions-cancellation-by-generation-us/?__sso_cookie_checker=failed
Variety, Share of people who cut back on entertainment subscriptions due to inflation in the United States in 2022, by generation Statista, https://www.statista.com/statistics/1329599/subscriptions-cancellation-by-generation-us/?__sso_cookie_checker=failed (last visited January 24, 2025)
Share of people who cut back on entertainment subscriptions due to inflation in the United States in 2022, by generation [Graph], Variety, July 18, 2022. [Online]. Available: https://www.statista.com/statistics/1329599/subscriptions-cancellation-by-generation-us/?__sso_cookie_checker=failed
