Top actions consumers took upon receiving direct mail in the U.S. 2024

Published by
J. G. Navarro,
Aug 26, 2024

During a survey published in August 2024, around 55 percent of responding consumers in the United States said that, after receiving direct mail, they visited the sender's website. Approximately 43 percent reported searching for the sending brand online. According to the same study, catalogs and magazines were U.S. consumers' favorite direct mail formats.

Leading actions consumers took upon receiving direct mail in the United States as of August 2024

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Sources

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Release date

August 2024

Region

United States

Survey time period

as of August 5, 2024

Number of respondents

1,192 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source does not specify the survey date. The date given is the release date.

Original question: "You mentioned you have taken some kind of action after receiving a piece of direct mail. Which of the following describes which actions you have taken in the past after receiving a piece of direct mail? (Select all that apply.)"

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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