During a mid-2024 survey carried out in the United Kingdom, nearly one in two responding marketers stated they were planning to use artificial intelligence (AI) to create more targeted and personalized content. One in three was planning to use AI to create hypotheses for experiments.
Leading applications of artificial intelligence (AI) in marketing in the United Kingdom (UK) as of June 2024
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Optimizely. (June 18, 2024). Leading applications of artificial intelligence (AI) in marketing in the United Kingdom (UK) as of June 2024 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1331064/applications-ai-digital-advertising-uk/?__sso_cookie_checker=failed
Optimizely. "Leading applications of artificial intelligence (AI) in marketing in the United Kingdom (UK) as of June 2024." Chart. June 18, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1331064/applications-ai-digital-advertising-uk/?__sso_cookie_checker=failed
Optimizely. (2024). Leading applications of artificial intelligence (AI) in marketing in the United Kingdom (UK) as of June 2024. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1331064/applications-ai-digital-advertising-uk/?__sso_cookie_checker=failed
Optimizely. "Leading Applications of Artificial Intelligence (Ai) in Marketing in The United Kingdom (Uk) as of June 2024." Statista, Statista Inc., 18 Jun 2024, https://www.statista.com/statistics/1331064/applications-ai-digital-advertising-uk/?__sso_cookie_checker=failed
Optimizely, Leading applications of artificial intelligence (AI) in marketing in the United Kingdom (UK) as of June 2024 Statista, https://www.statista.com/statistics/1331064/applications-ai-digital-advertising-uk/?__sso_cookie_checker=failed (last visited January 21, 2025)
Leading applications of artificial intelligence (AI) in marketing in the United Kingdom (UK) as of June 2024 [Graph], Optimizely, June 18, 2024. [Online]. Available: https://www.statista.com/statistics/1331064/applications-ai-digital-advertising-uk/?__sso_cookie_checker=failed
