Leading factors driving consumers to big-ticket online platforms in the U.S. 2021

Published by Lynn Beyrouthy, Nov 9, 2024
A survey carried out in the United States in 2021 showed that a significant number of consumers opted for online platforms when having to purchase big-ticket items. The main factor influencing the choice of a digital platform over another was convenience (19.3 percent), while another driving factor was lower prices (17.7 percent).

Leading factors influencing consumers' decisions to shop online for big-ticket items in the United States in 2021

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Release date

October 2021

Region

United States

Survey time period

June 29 and July 1, 2021

Number of respondents

3,000 respondents

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