Number of VK app downloads worldwide 2023, by country

In 2023, the largest number of VK app downloads was recorded in Russia, at over 14.6 million. Kazakhstan was the second-leading market of the social media app, with more than 2.4 million downloads over the same period. VK is strongly present in Russian-speaking regions and neighboring countries. The app offers a social network, known in Russian as VKontakte, a messenger, music streaming, and other services of the VK company. 

VK in the Russian social media landscape

VK has solidified its position as a major social network in Russia, used by over 70 percent of the population aged 16 to 64 each month. Only the messengers WhatsApp and Telegram recorded a higher reach. VK's monthly active user base in the country reached nearly 88 million in the fourth quarter of 2023, demonstrating consistent growth. Moreover, over 54 million Russians used the platform via mobile devices daily. The platform's growth has been particularly notable since 2022 following the exit of several major Western social networks from the Russian market. 

VKontakte user demographics

Women represent the largest share of VK users in Russia, at nearly 63 percent as of October 2024. The social media platform attracts a diverse age range, with the biggest portion of users aged 35 to 44, followed closely by the 25-34 age group.