During a 2024 survey carried out among more than 3,000 marketers in the United Kingdom, the main reason given for outsourcing elements of marketing was the lack of skills in-house, named by nearly half of respondents; 14 percent saw outsourcing as a cost-saving measure.
Reasons why marketing elements were being outsources at companies in the United Kingdom as of March 2024
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Marketing Week. (March 6, 2024). Reasons why marketing elements were being outsources at companies in the United Kingdom as of March 2024 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1338927/reasons-marketing-outsource-uk/
Marketing Week. "Reasons why marketing elements were being outsources at companies in the United Kingdom as of March 2024." Chart. March 6, 2024. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1338927/reasons-marketing-outsource-uk/
Marketing Week. (2024). Reasons why marketing elements were being outsources at companies in the United Kingdom as of March 2024. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1338927/reasons-marketing-outsource-uk/
Marketing Week. "Reasons Why Marketing Elements Were Being Outsources at Companies in The United Kingdom as of March 2024." Statista, Statista Inc., 6 Mar 2024, https://www.statista.com/statistics/1338927/reasons-marketing-outsource-uk/
Marketing Week, Reasons why marketing elements were being outsources at companies in the United Kingdom as of March 2024 Statista, https://www.statista.com/statistics/1338927/reasons-marketing-outsource-uk/ (last visited January 07, 2025)
Reasons why marketing elements were being outsources at companies in the United Kingdom as of March 2024 [Graph], Marketing Week, March 6, 2024. [Online]. Available: https://www.statista.com/statistics/1338927/reasons-marketing-outsource-uk/
