According to a survey conducted among marketers worldwide and released in August 2022, 59 percent of respondents said influencers could become more valuable to brands by creating more interest and purchase intent. This was followed by 51 percent of respondents saying influencers could become more valuable by creating more suitable content for their brand.
Leading ways in which influencers can become more valuable to brands according to marketers worldwide as of August 2022
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MarketingCharts. (September 7, 2022). Leading ways in which influencers can become more valuable to brands according to marketers worldwide as of August 2022 [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1340833/top-ways-influencers-can-become-more-valuable-brands/?__sso_cookie_checker=failed
MarketingCharts. "Leading ways in which influencers can become more valuable to brands according to marketers worldwide as of August 2022." Chart. September 7, 2022. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1340833/top-ways-influencers-can-become-more-valuable-brands/?__sso_cookie_checker=failed
MarketingCharts. (2022). Leading ways in which influencers can become more valuable to brands according to marketers worldwide as of August 2022. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1340833/top-ways-influencers-can-become-more-valuable-brands/?__sso_cookie_checker=failed
MarketingCharts. "Leading Ways in Which Influencers Can Become More Valuable to Brands According to Marketers Worldwide as of August 2022." Statista, Statista Inc., 7 Sep 2022, https://www.statista.com/statistics/1340833/top-ways-influencers-can-become-more-valuable-brands/?__sso_cookie_checker=failed
MarketingCharts, Leading ways in which influencers can become more valuable to brands according to marketers worldwide as of August 2022 Statista, https://www.statista.com/statistics/1340833/top-ways-influencers-can-become-more-valuable-brands/?__sso_cookie_checker=failed (last visited January 22, 2025)
Leading ways in which influencers can become more valuable to brands according to marketers worldwide as of August 2022 [Graph], MarketingCharts, September 7, 2022. [Online]. Available: https://www.statista.com/statistics/1340833/top-ways-influencers-can-become-more-valuable-brands/?__sso_cookie_checker=failed
