Value of the online advertising market in Poland 2022-2028
In 2023, the online advertising market in Poland was worth nine billion zloty. By 2028, the sector's revenue will grow to 16 billion zloty, with a CAGR of 12.2 percent between 2023 and 2028.
Value of the online advertising market in Poland from 2022 to 2028 (in billion zloty)
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Other statistics that may interest you Digital advertising in Poland
Overview
7
- Premium Statistic Value of the online advertising market in Poland 2022-2028
- Premium Statistic Digital advertising expenditure in Poland 2018-2027
- Premium Statistic Revenue of the digital advertising market in Poland 2019-2028, by segment
- Premium Statistic Share of different formats in the digital advertising market in Poland Q1 2024
- Premium Statistic Video advertisement reach in Poland 2025, by brand
- Basic Statistic Leading TV channels in Poland in 2023-2024, by advertising revenues
- Premium Statistic Number of ad spots on television in Poland 2023-2024
E-mail and mobile advertising
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- Premium Statistic Share of e-mail advertising in online advertising market in Poland 2015-2024
- Premium Statistic Types of e-mail newsletters received in Poland 2022
- Premium Statistic Share of respondents who use e-mail blocks and filters in Poland 2022
- Premium Statistic Amount of e-mail spam received in Poland 2022
- Premium Statistic Average Open Rate in e-mail marketing campaigns in Poland 2022
- Premium Statistic Share of mobile advertising in online advertising market in Poland 2015-2023
- Premium Statistic Mobile advertising market size in Poland 2021-2027
Social media advertising
8
- Premium Statistic Revenue of the social media advertising industry in Poland 2019-2028
- Premium Statistic Share of social media advertising in online advertising market in Poland 2015-2023
- Premium Statistic Advertising reach of leading social media in Poland 2025
- Premium Statistic Change in the advertising reach of leading social media in Poland 2025
- Premium Statistic Social media advertising audience in Poland 2025, by gender and age
- Premium Statistic Most popular communication channels chosen for influencer marketing in Poland 2023
- Premium Statistic Most popular influencer types chosen for influencer marketing in Poland 2023
- Premium Statistic Share of media classes in the advertising market in Poland 2023-2024
Video/display advertising and other formats
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- Premium Statistic Ad spending of the digital video advertising industry in Poland 2021-2030
- Premium Statistic Share of video advertising in online advertising market in Poland 2015-2023
- Premium Statistic Ad spending of the banner advertising industry in Poland 2019-2028
- Premium Statistic Ad spending of the search advertising industry in Poland 2019-2028
- Premium Statistic Share of announcement advertising in online advertising market in Poland 2015-2023
- Premium Statistic Share of display advertising in online advertising market in Poland 2015-2023
- Premium Statistic Share of native advertising in online advertising market in Poland 2019-2024
- Premium Statistic Share of SEM advertising in online advertising market in Poland 2015-2023
Consumer behavior
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- Premium Statistic Attitude toward online advertising in Poland 2022-2023
- Premium Statistic Influence of internet advertising when shopping online in Poland 2022-2023
- Premium Statistic Leading online advertisers in Poland 2024, by reach
- Premium Statistic E-mail marketing performance indicators in Poland 2022
- Premium Statistic Factors in subscribing to e-mail newsletters in Poland 2022
- Premium Statistic Digital advertising touchpoints in Poland 2024
Further related statistics
10
- Daily internet use penetration in Great Britain 2006-2020
- Number of internet users in Great Britain 2006-2020, by frequency
- ICT Development Index rankings 2017, by country
- Online advertising of companies in China 2016
- Device preference for internet browsing in the United Kingdom (UK) 2015, by age
- Revenue of Sohu in China 2023, by segment
- Baidu's total revenue 2013-2023
- Pfizer ad spending 2006-2024
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
Further Content: You might find this interesting as well
Statistics
- Daily internet use penetration in Great Britain 2006-2020
- Number of internet users in Great Britain 2006-2020, by frequency
- ICT Development Index rankings 2017, by country
- Online advertising of companies in China 2016
- Device preference for internet browsing in the United Kingdom (UK) 2015, by age
- Revenue of Sohu in China 2023, by segment
- Baidu's total revenue 2013-2023
- Pfizer ad spending 2006-2024
- Global advertising expenditure of Colgate-Palmolive 2009-2023
- FIFA: revenue from marketing rights 2003-2022
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
PwC. (February 13, 2025). Value of the online advertising market in Poland from 2022 to 2028 (in billion zloty) [Graph]. In Statista. Retrieved March 30, 2025, from https://www.statista.com/statistics/1344993/poland-digital-advertising-market-value/?__sso_cookie_checker=failed
PwC. "Value of the online advertising market in Poland from 2022 to 2028 (in billion zloty)." Chart. February 13, 2025. Statista. Accessed March 30, 2025. https://www.statista.com/statistics/1344993/poland-digital-advertising-market-value/?__sso_cookie_checker=failed
PwC. (2025). Value of the online advertising market in Poland from 2022 to 2028 (in billion zloty). Statista. Statista Inc.. Accessed: March 30, 2025. https://www.statista.com/statistics/1344993/poland-digital-advertising-market-value/?__sso_cookie_checker=failed
PwC. "Value of The Online Advertising Market in Poland from 2022 to 2028 (in Billion Zloty)." Statista, Statista Inc., 13 Feb 2025, https://www.statista.com/statistics/1344993/poland-digital-advertising-market-value/?__sso_cookie_checker=failed
PwC, Value of the online advertising market in Poland from 2022 to 2028 (in billion zloty) Statista, https://www.statista.com/statistics/1344993/poland-digital-advertising-market-value/?__sso_cookie_checker=failed (last visited March 30, 2025)
Value of the online advertising market in Poland from 2022 to 2028 (in billion zloty) [Graph], PwC, February 13, 2025. [Online]. Available: https://www.statista.com/statistics/1344993/poland-digital-advertising-market-value/?__sso_cookie_checker=failed