According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, four in 10 respondents reported preferring to interact with online video ads. Around 34 percent of respondents reported engaging with display or banner ads, while 25 percent reported engaging with ads they opted-in to see. Only 23 percent of respondents reported engaging with pop-up ads when they encounter them while browsing the internet.
Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022
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Digital Turbine. (June 7, 2022). Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine. "Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022." Chart. June 7, 2022. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine. (2022). Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine. "Share of Users in Europe, The Middle East, and Africa Engaging with Selected Advertising Formats as of 2nd Quarter 2022." Statista, Statista Inc., 7 Jun 2022, https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine, Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022 Statista, https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/ (last visited January 09, 2025)
Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022 [Graph], Digital Turbine, June 7, 2022. [Online]. Available: https://www.statista.com/statistics/1347031/engaging-ads-formats-emea-users/
