Reasons for buying gifts during the Christmas holiday season Australia 2023

Published by Statista Research Department, Dec 11, 2024
A survey conducted among Australian shoppers in July 2023 revealed that around 54 percent of shoppers buy Christmas gifts to show love and care towards someone. Over 45 percent of Australian consumers surveyed were also motivated to purchase gifts to put a smile on someone's face.

Reasons for buying gifts during the Christmas holiday season in Australia in 2023

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

September 2023

Region

Australia

Survey time period

July 21, 2023 to July 31, 2023

Number of respondents

1,500 respondents

Age group

18 years and older

Special properties

nationally representative sample of Australian shoppers by age, gender, and location

Supplementary notes

Survey respondent gender breakdown:
Female (50%)
Male (49%)
Other (1%)

Survey respondent generational breakdown:
Gen Z - 18-24 (13%)
Millennials - 25-40 (29%)
Gen X - 41-54 (21%)
Baby Boomers - 55-74 (28%)
Post-war - 75-99 (9%)

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Holiday season shopping in Australia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Holiday season shopping in Australia

Overview

6

Black Friday shopping

5

Christmas gift shopping

8

Christmas food shopping

3

Spending behavior

6

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Holiday season shopping in AustraliaU.S. Christmas season shoppingChristmas shopping in the United Kingdom (UK)Holiday season e-commerce in the United StatesThanksgiving
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.