According to a survey conducted in 2022 worldwide among marketing leaders, 60 percent of respondents stated that the most popular reason for using artificial intelligence (AI) to improve customer experience is to predict customer behavior and needs. Another 47 percent of them said that they use AI in their marketing company in order to uncover frequent customer journeys. In comparison, only 23 percent of marketing leaders shared that they use AI to improve MQLs (e.g. chatbots).
Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
MarketingCharts. (January 20, 2023). Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022 [Graph]. In Statista. Retrieved April 01, 2025, from https://www.statista.com/statistics/1361291/artificial-intelligence-customer-experience/?__sso_cookie_checker=failed
MarketingCharts. "Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022 ." Chart. January 20, 2023. Statista. Accessed April 01, 2025. https://www.statista.com/statistics/1361291/artificial-intelligence-customer-experience/?__sso_cookie_checker=failed
MarketingCharts. (2023). Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022 . Statista. Statista Inc.. Accessed: April 01, 2025. https://www.statista.com/statistics/1361291/artificial-intelligence-customer-experience/?__sso_cookie_checker=failed
MarketingCharts. "Leading Reasons for Marketing Professionals to Use Artificial Intelligence (Ai) to Improve Customer Experience (Cx) Worldwide as of December 2022 ." Statista, Statista Inc., 20 Jan 2023, https://www.statista.com/statistics/1361291/artificial-intelligence-customer-experience/?__sso_cookie_checker=failed
MarketingCharts, Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022 Statista, https://www.statista.com/statistics/1361291/artificial-intelligence-customer-experience/?__sso_cookie_checker=failed (last visited April 01, 2025)
Leading reasons for marketing professionals to use artificial intelligence (AI) to improve customer experience (CX) worldwide as of December 2022 [Graph], MarketingCharts, January 20, 2023. [Online]. Available: https://www.statista.com/statistics/1361291/artificial-intelligence-customer-experience/?__sso_cookie_checker=failed
