In April 2022, smartphone users from Australia, Canada, the United Kingdom, and the United States spent an average of 2.8 seconds with a mobile native video ad. The time was highest for mobile interscroller ads, with 3.3 seconds.
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format
(in seconds)
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Insider Intelligence. (October 6, 2022). Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds) [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1366374/time-spent-mobile-advertising-format/?__sso_cookie_checker=failed
Insider Intelligence. "Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds)." Chart. October 6, 2022. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1366374/time-spent-mobile-advertising-format/?__sso_cookie_checker=failed
Insider Intelligence. (2022). Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds). Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1366374/time-spent-mobile-advertising-format/?__sso_cookie_checker=failed
Insider Intelligence. "Average Time Spent with Mobile Advertising among Smartphone Users Worldwide in April 2022, by Ad Format (in Seconds)." Statista, Statista Inc., 6 Oct 2022, https://www.statista.com/statistics/1366374/time-spent-mobile-advertising-format/?__sso_cookie_checker=failed
Insider Intelligence, Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds) Statista, https://www.statista.com/statistics/1366374/time-spent-mobile-advertising-format/?__sso_cookie_checker=failed (last visited January 23, 2025)
Average time spent with mobile advertising among smartphone users worldwide in April 2022, by ad format (in seconds) [Graph], Insider Intelligence, October 6, 2022. [Online]. Available: https://www.statista.com/statistics/1366374/time-spent-mobile-advertising-format/?__sso_cookie_checker=failed
