Digital video advertising viewability rate worldwide 2022, by region

Published by Statista Research Department, Mar 13, 2024
In 2022, 73 percent of digital video ads worldwide were viewable. The highest viewability rate was recorded in the Asia Pacific (APAC) region, with 83 percent. An ad is considered viewable when at least 50 percent of the ad is viewable on the screen for at least one second.

Digital video advertising viewability rate worldwide in 2022, by region

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Release date

June 2022

Region

Worldwide

Survey time period

2017 to 2022

Supplementary notes

Figures for EMEA retrieved from here (36:00).
Figure for APAC retrieved from here (36:00).

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Video advertising in AustraliaVideo advertising and marketing worldwideVideo advertising and marketing in the U.S.Online video advertising in JapanOnline video advertising and marketing in Asia
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