According to a survey on the influencer marketing industry in Australia that was conducted in February 2023, 67 percent of respondents intended to increase their influencer marketing budget over the next 12 months. In contrast, only seven percent intended to decrease their budgets.
Intentions on marketing budget allocation for influencers in Australia as of February 2023
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Influencer Marketing Hub. (February 7, 2023). Intentions on marketing budget allocation for influencers in Australia as of February 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
Influencer Marketing Hub. "Intentions on marketing budget allocation for influencers in Australia as of February 2023." Chart. February 7, 2023. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
Influencer Marketing Hub. (2023). Intentions on marketing budget allocation for influencers in Australia as of February 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
Influencer Marketing Hub. "Intentions on Marketing Budget Allocation for Influencers in Australia as of February 2023." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
Influencer Marketing Hub, Intentions on marketing budget allocation for influencers in Australia as of February 2023 Statista, https://www.statista.com/statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/ (last visited January 06, 2025)
Intentions on marketing budget allocation for influencers in Australia as of February 2023 [Graph], Influencer Marketing Hub, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1369220/australia-intentions-on-marketing-budget-allocation-for-influencers/
