According to a Rakuten Insight survey conducted in Vietnam in February 2023, 58 percent of respondents stated they shopped more than six times on social media in the past 12 months. Meanwhile, four percent of respondents said they had never purchased on social platforms.
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023
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Rakuten Insight. (March 15, 2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1373241/vietnam-social-media-shopping-frequency/
Rakuten Insight. "Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023." Chart. March 15, 2023. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1373241/vietnam-social-media-shopping-frequency/
Rakuten Insight. (2023). Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1373241/vietnam-social-media-shopping-frequency/
Rakuten Insight. "Frequency of Purchasing on Social Media in The past 12 Months among Consumers in Vietnam as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1373241/vietnam-social-media-shopping-frequency/
Rakuten Insight, Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023 Statista, https://www.statista.com/statistics/1373241/vietnam-social-media-shopping-frequency/ (last visited January 07, 2025)
Frequency of purchasing on social media in the past 12 months among consumers in Vietnam as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1373241/vietnam-social-media-shopping-frequency/
