During a January 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, 29 percent of respondents said the type of advertising they paid the most attention to was on social media. TV and the internet followed, mentioned by 17 and 15 percent of respondents, respectively.
Advertising types adult members of Generation Z paid the most attention to in the United States as of January 2023
Total number of respondents. The source does not specify the number of respondents belonging to Generation Z.
The source does not specify the survey type.
This source phrased the question as follows: "Which one of the following types of advertising do you pay the most attention to?"
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CivicScience. (February 1, 2023). Advertising types adult members of Generation Z paid the most attention to in the United States as of January 2023 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1374703/advertising-types-generation-z-attention-united-states/?__sso_cookie_checker=failed
CivicScience. "Advertising types adult members of Generation Z paid the most attention to in the United States as of January 2023." Chart. February 1, 2023. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1374703/advertising-types-generation-z-attention-united-states/?__sso_cookie_checker=failed
CivicScience. (2023). Advertising types adult members of Generation Z paid the most attention to in the United States as of January 2023. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1374703/advertising-types-generation-z-attention-united-states/?__sso_cookie_checker=failed
CivicScience. "Advertising Types Adult Members of Generation Z Paid The Most Attention to in The United States as of January 2023." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1374703/advertising-types-generation-z-attention-united-states/?__sso_cookie_checker=failed
CivicScience, Advertising types adult members of Generation Z paid the most attention to in the United States as of January 2023 Statista, https://www.statista.com/statistics/1374703/advertising-types-generation-z-attention-united-states/?__sso_cookie_checker=failed (last visited January 21, 2025)
Advertising types adult members of Generation Z paid the most attention to in the United States as of January 2023 [Graph], CivicScience, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1374703/advertising-types-generation-z-attention-united-states/?__sso_cookie_checker=failed
