Commercial types resonating the most with Gen Zers in the U.S. 2023

Published by
Michele Majidi,
Dec 6, 2024
During an early 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, over one-third (36 percent) of respondents said funny TV commercials resonated the most with them. Informative ads and commercials featuring good music followed, mentioned by 21 and 18 percent of the interviewees, respectively.

TV commercial types resonating the most with adult members of Generation Z in the United States as of January 2023

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Release date

February 2023

Region

United States

Survey time period

January 12 to 26, 2023

Number of respondents

3,438 respondents

Age group

18-24 years

Special properties

weighted by U.S. Census

Supplementary notes

Total number of respondents. The source does not specify the number of respondents belonging to Generation Z.
The source does not specify the survey type.
This source phrased the question as follows: "What commercials resonate with you the most?"

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Advertising and marketing to Generation Z in the United StatesSocial media advertising and marketing in the U.S.Gen Z and media consumption in selected markets in EuropeInstagram advertising and marketingInfluencer marketing in the U.S.
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