Marketing strategies UK 2024 | Statista

During a survey carried our among in-house and agency marketers from the United Kingdom, new measurement solution was named among key area for priories for 2024 when it came to media strategy by 70 percent of respondents. Retail media or commerce ranked second, mentioned by 58 percent of respondents.

Strategic marketing approaches used in the United Kingdom in 2024

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Release date

November 2023

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Region

United Kingdom

Survey time period

August and September 2023

Number of respondents

500*

Supplementary notes

* The survey was carried out among 500 marketers from Italy, Germany, France, Spain and the UK. A separate number for the UK was not provided.

The source does not provide the exact type of survey.

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Overview

7

Marketing budgets

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Doing business

8

Workforce

6

Skills

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Pay

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Diversity, equity, and inclusion (DEI)

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For single users

$0 USD

Always free

Access limited to Free Statistics. Premium Statistics are not included.

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For single users

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