According to a Rakuten Insight survey conducted in the Philippines in February 2023, about 71 percent of respondents aged 55 years and above said they purchased products on social media because it was convenient. This was the most common reason across all age groups, followed by participating in the sale or promotion through social media.
Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group
among respondents who made a purchase on social media
Method of interview
Online survey
Supplementary notes
Original question: "Why did you purchase something on social media?"
Multiple answers were allowed.
Age breakdown:
16-24 years: 2,386
25-34 years: 4,447
35-44 years: 3,070
45-54 years: 1,050
55 and older: 395
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Rakuten Insight. (March 15, 2023). Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1375014/philippines-social-commerce-purchase-reasons-by-age/?__sso_cookie_checker=failed
Rakuten Insight. "Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group." Chart. March 15, 2023. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1375014/philippines-social-commerce-purchase-reasons-by-age/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1375014/philippines-social-commerce-purchase-reasons-by-age/?__sso_cookie_checker=failed
Rakuten Insight. "Leading Reasons for Purchasing on Social Media among Consumers in The Philippines as of February 2023, by Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375014/philippines-social-commerce-purchase-reasons-by-age/?__sso_cookie_checker=failed
Rakuten Insight, Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group Statista, https://www.statista.com/statistics/1375014/philippines-social-commerce-purchase-reasons-by-age/?__sso_cookie_checker=failed (last visited January 24, 2025)
Leading reasons for purchasing on social media among consumers in the Philippines as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375014/philippines-social-commerce-purchase-reasons-by-age/?__sso_cookie_checker=failed
