According to a Rakuten Insight survey conducted in the Philippines in February 2023, about 65 percent of respondents aged 55 years and above stated that they chose not to purchase anything on social media because they preferred the official website or physical store channels. In comparison, around 18 percent of respondents aged 16 to 24 were skeptical of items endorsed by influencers or celebrities.
Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group
among respondents who have never made purchases on social media
Method of interview
Online survey
Supplementary notes
Original question: "If you have not purchased anything on social media, why not?"
Multiple answers were allowed.
Age breakdown:
16-24 years: 252
25-34 years: 547
35-44 years: 347
45-54 years: 128
55 and older: 63
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Rakuten Insight. (March 15, 2023). Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/?__sso_cookie_checker=failed
Rakuten Insight. "Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group." Chart. March 15, 2023. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/?__sso_cookie_checker=failed
Rakuten Insight. (2023). Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/?__sso_cookie_checker=failed
Rakuten Insight. "Leading Reasons to Not Purchase Items on Social Media among Consumers in The Philippines as of February 2023, by Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/?__sso_cookie_checker=failed
Rakuten Insight, Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group Statista, https://www.statista.com/statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/?__sso_cookie_checker=failed (last visited January 24, 2025)
Leading reasons to not purchase items on social media among consumers in the Philippines as of February 2023, by age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375287/philippines-reasons-against-social-commerce-purchases-by-age/?__sso_cookie_checker=failed
