According to the results a global 2023 survey, loyalty program decision-makers dedicated 27 percent of their marketing budget to loyalty program management and CRM. The share decreased from roughly 28 percent in 2022.
Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023
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Antavo. (January 17, 2024). Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
Antavo. "Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023." Chart. January 17, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
Antavo. (2024). Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
Antavo. "Share of Marketing Budget Dedicated to Loyalty Program Management and Crm According to Marketing and Loyalty Professionals Worldwide from 2021 to 2023." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
Antavo, Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023 Statista, https://www.statista.com/statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/ (last visited January 06, 2025)
Share of marketing budget dedicated to loyalty program management and CRM according to marketing and loyalty professionals worldwide from 2021 to 2023 [Graph], Antavo, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1379631/marketing-budget-dedicated-to-loyalty-program-management-crm-worldwide/
