According to the survey conducted in February 2023 in the United States, 30 percent of Generation Z consumers valued brands that prioritize the environment. Nearly 60 percent of respondents considered quality a driver of brand loyalty, while 70 percent of Gen Zers mentioned brands that provide the best value for the consumer budget.
Leading drivers of brand loyalty among Generation Z consumers in the United States as of February 2023
* According to the source, Generation Z constitutes half of the respondents, while the other half is split among Baby Boomers, Generation X, and Millennials.
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NCSolutions. (June 28, 2022). Leading drivers of brand loyalty among Generation Z consumers in the United States as of February 2023 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1382312/drivers-brand-loyalty-gen-z-us/?__sso_cookie_checker=failed
NCSolutions. "Leading drivers of brand loyalty among Generation Z consumers in the United States as of February 2023." Chart. June 28, 2022. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1382312/drivers-brand-loyalty-gen-z-us/?__sso_cookie_checker=failed
NCSolutions. (2022). Leading drivers of brand loyalty among Generation Z consumers in the United States as of February 2023. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1382312/drivers-brand-loyalty-gen-z-us/?__sso_cookie_checker=failed
NCSolutions. "Leading Drivers of Brand Loyalty among Generation Z Consumers in The United States as of February 2023." Statista, Statista Inc., 28 Jun 2022, https://www.statista.com/statistics/1382312/drivers-brand-loyalty-gen-z-us/?__sso_cookie_checker=failed
NCSolutions, Leading drivers of brand loyalty among Generation Z consumers in the United States as of February 2023 Statista, https://www.statista.com/statistics/1382312/drivers-brand-loyalty-gen-z-us/?__sso_cookie_checker=failed (last visited January 21, 2025)
Leading drivers of brand loyalty among Generation Z consumers in the United States as of February 2023 [Graph], NCSolutions, June 28, 2022. [Online]. Available: https://www.statista.com/statistics/1382312/drivers-brand-loyalty-gen-z-us/?__sso_cookie_checker=failed
