Nearly 50 percent of business-to-business (B2B) marketers surveyed worldwide in 2022 considered LinkedIn "extremely" or "very effective" in reaching marketing goals. For another 40 percent of respondents, the platform was "somewhat effective" for marketing purposes. LinkedIn was considered the social media where marketers get the best results from paid content.
LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022
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Content Marketing Institute. (July 1, 2022). LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1389160/linkedin-effectiveness-for-b2b-marketers-worldwide/
Content Marketing Institute. "LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022." Chart. July 1, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1389160/linkedin-effectiveness-for-b2b-marketers-worldwide/
Content Marketing Institute. (2022). LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1389160/linkedin-effectiveness-for-b2b-marketers-worldwide/
Content Marketing Institute. "Linkedin's Effectiveness According to Business-to-business (B2b) Content Marketers Worldwide as of July 2022." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1389160/linkedin-effectiveness-for-b2b-marketers-worldwide/
Content Marketing Institute, LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022 Statista, https://www.statista.com/statistics/1389160/linkedin-effectiveness-for-b2b-marketers-worldwide/ (last visited January 06, 2025)
LinkedIn's effectiveness according to business-to-business (B2B) content marketers worldwide as of July 2022 [Graph], Content Marketing Institute, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1389160/linkedin-effectiveness-for-b2b-marketers-worldwide/
