In 2025, advertising spending in the United Kingdom will increase by an estimated 5.7 percent, making it the fastest-growing ad market among the presented European countries. Spain and Germany were projected to follow, with growth rates of 3.6 and 3.3 percent, respectively. Altogether, the five displayed countries accounted for an estimated 15 percent of the world's ad spend forecast for 2025.
Fastest-growing advertising markets in Europe in 2025
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Dentsu, & Statista. (December 3, 2024). Fastest-growing advertising markets in Europe in 2025 [Graph]. In Statista. Retrieved March 27, 2025, from https://www.statista.com/statistics/1391266/change-ad-spend-market-europe/?__sso_cookie_checker=failed
Dentsu, und Statista. "Fastest-growing advertising markets in Europe in 2025." Chart. December 3, 2024. Statista. Accessed March 27, 2025. https://www.statista.com/statistics/1391266/change-ad-spend-market-europe/?__sso_cookie_checker=failed
Dentsu, Statista. (2024). Fastest-growing advertising markets in Europe in 2025. Statista. Statista Inc.. Accessed: March 27, 2025. https://www.statista.com/statistics/1391266/change-ad-spend-market-europe/?__sso_cookie_checker=failed
Dentsu, and Statista. "Fastest-growing Advertising Markets in Europe in 2025." Statista, Statista Inc., 3 Dec 2024, https://www.statista.com/statistics/1391266/change-ad-spend-market-europe/?__sso_cookie_checker=failed
Dentsu & Statista, Fastest-growing advertising markets in Europe in 2025 Statista, https://www.statista.com/statistics/1391266/change-ad-spend-market-europe/?__sso_cookie_checker=failed (last visited March 27, 2025)
Fastest-growing advertising markets in Europe in 2025 [Graph], Dentsu, & Statista, December 3, 2024. [Online]. Available: https://www.statista.com/statistics/1391266/change-ad-spend-market-europe/?__sso_cookie_checker=failed
