During a 2023 survey, 33 percent of responding consumers from the United Kingdom (UK) stated that they believed that over half of all advertisements on websites or social media sites were generated by AI (artificial intelligence); 31 percent were not confident in their ability to recognise and avoid malvertising threats.
Consumer perception of malvertising in the United Kingdom (UK) as of June 2023
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Menlo Security. (June 15, 2023). Consumer perception of malvertising in the United Kingdom (UK) as of June 2023 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1394370/perception-malvertising-uk/?__sso_cookie_checker=failed
Menlo Security. "Consumer perception of malvertising in the United Kingdom (UK) as of June 2023." Chart. June 15, 2023. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1394370/perception-malvertising-uk/?__sso_cookie_checker=failed
Menlo Security. (2023). Consumer perception of malvertising in the United Kingdom (UK) as of June 2023. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1394370/perception-malvertising-uk/?__sso_cookie_checker=failed
Menlo Security. "Consumer Perception of Malvertising in The United Kingdom (Uk) as of June 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1394370/perception-malvertising-uk/?__sso_cookie_checker=failed
Menlo Security, Consumer perception of malvertising in the United Kingdom (UK) as of June 2023 Statista, https://www.statista.com/statistics/1394370/perception-malvertising-uk/?__sso_cookie_checker=failed (last visited January 21, 2025)
Consumer perception of malvertising in the United Kingdom (UK) as of June 2023 [Graph], Menlo Security, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1394370/perception-malvertising-uk/?__sso_cookie_checker=failed
