Between May 1, 2023 to April 30, 2024, apparel and accessories brands were the most active industry to adopt brand endorsers in China, contributing almost a fifth of the total brand ambassadors. Beauty and skincare companies remained an important industry with a 16.4 percent share.
Distribution of brand ambassadors in China from May 2023 to April 2024, by industry
Data was calculated by Statista based on the actual figures presented in the original report.
Brand endorsements refer to the number of new celebrity spokespersons (including brand spokespersons, brand ambassadors, brand friends, etc.) announced by the brand's official Weibo account within the statistical time period.
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Sohu, & Statista. (June 14, 2024). Distribution of brand ambassadors in China from May 2023 to April 2024, by industry [Graph]. In Statista. Retrieved March 31, 2025, from https://www.statista.com/statistics/1396005/china-share-of-brand-endorsers-by-industry/?__sso_cookie_checker=failed
Sohu, und Statista. "Distribution of brand ambassadors in China from May 2023 to April 2024, by industry." Chart. June 14, 2024. Statista. Accessed March 31, 2025. https://www.statista.com/statistics/1396005/china-share-of-brand-endorsers-by-industry/?__sso_cookie_checker=failed
Sohu, Statista. (2024). Distribution of brand ambassadors in China from May 2023 to April 2024, by industry. Statista. Statista Inc.. Accessed: March 31, 2025. https://www.statista.com/statistics/1396005/china-share-of-brand-endorsers-by-industry/?__sso_cookie_checker=failed
Sohu, and Statista. "Distribution of Brand Ambassadors in China from May 2023 to April 2024, by Industry." Statista, Statista Inc., 14 Jun 2024, https://www.statista.com/statistics/1396005/china-share-of-brand-endorsers-by-industry/?__sso_cookie_checker=failed
Sohu & Statista, Distribution of brand ambassadors in China from May 2023 to April 2024, by industry Statista, https://www.statista.com/statistics/1396005/china-share-of-brand-endorsers-by-industry/?__sso_cookie_checker=failed (last visited March 31, 2025)
Distribution of brand ambassadors in China from May 2023 to April 2024, by industry [Graph], Sohu, & Statista, June 14, 2024. [Online]. Available: https://www.statista.com/statistics/1396005/china-share-of-brand-endorsers-by-industry/?__sso_cookie_checker=failed
