In 2023, 56.8 percent of digital display advertising spending in Spain was allocated to non-video displays. This was followed by the video format with 40.3 percent, while native advertising completed the top three with 2.7 percent.
Distribution of digital display advertising spending in Spain in 2023, by type
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IAB Spain. (February 28, 2024). Distribution of digital display advertising spending in Spain in 2023, by type [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/?__sso_cookie_checker=failed
IAB Spain. "Distribution of digital display advertising spending in Spain in 2023, by type." Chart. February 28, 2024. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/?__sso_cookie_checker=failed
IAB Spain. (2024). Distribution of digital display advertising spending in Spain in 2023, by type. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/?__sso_cookie_checker=failed
IAB Spain. "Distribution of Digital Display Advertising Spending in Spain in 2023, by Type." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/?__sso_cookie_checker=failed
IAB Spain, Distribution of digital display advertising spending in Spain in 2023, by type Statista, https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/?__sso_cookie_checker=failed (last visited April 02, 2025)
Distribution of digital display advertising spending in Spain in 2023, by type [Graph], IAB Spain, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/1398631/share-of-digital-display-ad-spending-by-type-spain/?__sso_cookie_checker=failed
