According to a survey conducted in 2022, product quality was the most important factor when choosing a brand for the next vehicle, as stated by 64 percent of respondents in Vietnam. Vehicle features and brand image were also among the leading criteria for brand selection considered by the majority of respondents in the survey.
Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022
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Deloitte. (May 8, 2023). Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
Deloitte. "Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022." Chart. May 8, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
Deloitte. (2023). Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
Deloitte. "Leading Decision-making Criteria for Brand Choice for The next Vehicle in Vietnam as of October 2022." Statista, Statista Inc., 8 May 2023, https://www.statista.com/statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
Deloitte, Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022 Statista, https://www.statista.com/statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/ (last visited January 08, 2025)
Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022 [Graph], Deloitte, May 8, 2023. [Online]. Available: https://www.statista.com/statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
