X (Twitter) potential advertising reach in Kenya 2024

Published by
Natalie Cowling,
Dec 13, 2024

As of January 2024, the potential advertising reach of X (formally known as Twitter) for Kenya amounted to 3.4 percent. Furthermore, this figure was higher for individuals aged 18 years and older, with roughly six percent of the aggregated population.

Potential advertising reach of X in Kenya as of 2024

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Sources

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Release date

February 2024

Region

Kenya

Survey time period

January 2024

Supplementary notes

The source specifies that figures may not represent unique individuals, and may not be equal to the values of the total active user base.

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Statistics on " Social media in Kenya "

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Other statistics that may interest you Social media in Kenya

Overview

5

Internet usage

6

Social media usage

5

Meta platforms

7

Other platforms

5

Advertising reach

5

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Topics

Social media in KenyaSocial media in AfricaSocial media in South AfricaSocial media in NigeriaSocial media in Egypt
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