In the third quarter of 2024, the sports betting brand with the highest share of voice in the United Kingdom was OLBG, with 9.57 percent. Meanwhile, Paddy Power ranked second with a share of 7.1 percent.
Leading sports betting brands in the United Kingdom in 3rd quarter 2024, by share of voice
¹ Based on 5,454 terms in the following categories through Google UK: American football, cricket, cycling, football, general, golf, greyhounds, horse racing, motor sports, other sports, tennis. Share of Voice (SoV) refers to the search visibility of a player, as a percentage of the entire market online.
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Pi Datametrics. (September 15, 2024). Leading sports betting brands in the United Kingdom in 3rd quarter 2024, by share of voice [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1402193/sportsbook-brands-share-of-voice-uk/?__sso_cookie_checker=failed
Pi Datametrics. "Leading sports betting brands in the United Kingdom in 3rd quarter 2024, by share of voice." Chart. September 15, 2024. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1402193/sportsbook-brands-share-of-voice-uk/?__sso_cookie_checker=failed
Pi Datametrics. (2024). Leading sports betting brands in the United Kingdom in 3rd quarter 2024, by share of voice. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1402193/sportsbook-brands-share-of-voice-uk/?__sso_cookie_checker=failed
Pi Datametrics. "Leading Sports Betting Brands in The United Kingdom in 3rd Quarter 2024, by Share of Voice." Statista, Statista Inc., 15 Sep 2024, https://www.statista.com/statistics/1402193/sportsbook-brands-share-of-voice-uk/?__sso_cookie_checker=failed
Pi Datametrics, Leading sports betting brands in the United Kingdom in 3rd quarter 2024, by share of voice Statista, https://www.statista.com/statistics/1402193/sportsbook-brands-share-of-voice-uk/?__sso_cookie_checker=failed (last visited January 24, 2025)
Leading sports betting brands in the United Kingdom in 3rd quarter 2024, by share of voice [Graph], Pi Datametrics, September 15, 2024. [Online]. Available: https://www.statista.com/statistics/1402193/sportsbook-brands-share-of-voice-uk/?__sso_cookie_checker=failed
Sports betting in the UK 
