According to the results of a survey conducted worldwide in 2023, nearly half of responding digital marketers believed artificial intelligence (AI) would have a positive impact on website search traffic in the next five years. Some 20 percent stated AI would have a neutral effect, while 30 percent agreed that the technology would negatively impact search traffic.
Impact of artificial intelligence (AI) on website search traffic in the next five years according to digital marketers worldwide as of 2023
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Authority Hacker. (August 17, 2023). Impact of artificial intelligence (AI) on website search traffic in the next five years according to digital marketers worldwide as of 2023 [Graph]. In Statista. Retrieved March 29, 2025, from https://www.statista.com/statistics/1410386/impact-ai-website-traffic-worldwide/?__sso_cookie_checker=failed
Authority Hacker. "Impact of artificial intelligence (AI) on website search traffic in the next five years according to digital marketers worldwide as of 2023." Chart. August 17, 2023. Statista. Accessed March 29, 2025. https://www.statista.com/statistics/1410386/impact-ai-website-traffic-worldwide/?__sso_cookie_checker=failed
Authority Hacker. (2023). Impact of artificial intelligence (AI) on website search traffic in the next five years according to digital marketers worldwide as of 2023. Statista. Statista Inc.. Accessed: March 29, 2025. https://www.statista.com/statistics/1410386/impact-ai-website-traffic-worldwide/?__sso_cookie_checker=failed
Authority Hacker. "Impact of Artificial Intelligence (Ai) on Website Search Traffic in The next Five Years According to Digital Marketers Worldwide as of 2023." Statista, Statista Inc., 17 Aug 2023, https://www.statista.com/statistics/1410386/impact-ai-website-traffic-worldwide/?__sso_cookie_checker=failed
Authority Hacker, Impact of artificial intelligence (AI) on website search traffic in the next five years according to digital marketers worldwide as of 2023 Statista, https://www.statista.com/statistics/1410386/impact-ai-website-traffic-worldwide/?__sso_cookie_checker=failed (last visited March 29, 2025)
Impact of artificial intelligence (AI) on website search traffic in the next five years according to digital marketers worldwide as of 2023 [Graph], Authority Hacker, August 17, 2023. [Online]. Available: https://www.statista.com/statistics/1410386/impact-ai-website-traffic-worldwide/?__sso_cookie_checker=failed
