Preference for cell phones with free and ad-supported apps in Brazil 2022-2024

Published by
J. G. Navarro,
Jan 14, 2025

In 2024, around 84 percent of adult internet users surveyed in Brazil said they were more or very likely to prefer cell phones with free apps containing targeted advertising instead of a model with ad-free, paid apps. Two years earlier, the share stood at 87 percent. According to the same study, 63 percent of internet users in Brazil preferred to consume free online services and content with targeted ads in 2024.

Percentage of adult internet users preferring cell phones with free targeted ad-supported apps in Brazil from 2022 to 2024

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Release date

December 2024

Region

Brazil

Survey time period

2022 to 2024

Number of respondents

1,500*

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

* Number of respondents in 2023 and 2024. In 2022, there were 1,000 respondents.

2022 and 2023 data retrieved from an earlier release.

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Overview

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User experience

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