The awareness of the term "sustainable fashion" in Japan was highest among younger adults, as revealed in a survey conducted in October 2024. The share of overall recognition of the term was highest among teens aged 15 to 19 years, with 43.4 percent at least knowing the term "sustainable fashion".
Sustainable fashion is related to ethical consumption and aims for a sustainable fashion industry, which upholds ethical standards throughout all steps of procurement, production, consumption, and disposal.
Awareness of the term "sustainable fashion" in Japan as of October 2024, by age
Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Sustainable fashion'."
Sample of each age group:
15 to 19 years: n=260
20 to 29 years: n=532
30 to 39 years: n=627
40 to 49 years: n=827
50 to 59 years: n=758
60 to 69 years: n=718
70 years and older: n=1278
Figures may not add up to 100 percent due to rounding by the source.
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CAA. (November 7, 2024). Awareness of the term "sustainable fashion" in Japan as of October 2024, by age [Graph]. In Statista. Retrieved March 07, 2025, from https://www.statista.com/statistics/1412891/japan-awareness-sustainable-fashion-by-age/?__sso_cookie_checker=failed
CAA. "Awareness of the term "sustainable fashion" in Japan as of October 2024, by age." Chart. November 7, 2024. Statista. Accessed March 07, 2025. https://www.statista.com/statistics/1412891/japan-awareness-sustainable-fashion-by-age/?__sso_cookie_checker=failed
CAA. (2024). Awareness of the term "sustainable fashion" in Japan as of October 2024, by age. Statista. Statista Inc.. Accessed: March 07, 2025. https://www.statista.com/statistics/1412891/japan-awareness-sustainable-fashion-by-age/?__sso_cookie_checker=failed
CAA. "Awareness of The Term "Sustainable Fashion" in Japan as of October 2024, by Age." Statista, Statista Inc., 7 Nov 2024, https://www.statista.com/statistics/1412891/japan-awareness-sustainable-fashion-by-age/?__sso_cookie_checker=failed
CAA, Awareness of the term "sustainable fashion" in Japan as of October 2024, by age Statista, https://www.statista.com/statistics/1412891/japan-awareness-sustainable-fashion-by-age/?__sso_cookie_checker=failed (last visited March 07, 2025)
Awareness of the term "sustainable fashion" in Japan as of October 2024, by age [Graph], CAA, November 7, 2024. [Online]. Available: https://www.statista.com/statistics/1412891/japan-awareness-sustainable-fashion-by-age/?__sso_cookie_checker=failed
