A survey spanning from December 2022 to January 2023, revealed that approximately 85 percent of consumers residing in major Indian metros have adopted Ed Tech courses within the past two years. In tier 2 cities, a similar trend was observed, with around 74 percent of consumers engaging in Ed Tech courses during the same period.
Share of Ed Tech consumers in India as of January 2023, by type
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Bain & Company. (June 22, 2023). Share of Ed Tech consumers in India as of January 2023, by type [Graph]. In Statista. Retrieved March 29, 2025, from https://www.statista.com/statistics/1413796/india-share-of-ed-tech-consumer-by-type/?__sso_cookie_checker=failed
Bain & Company. "Share of Ed Tech consumers in India as of January 2023, by type." Chart. June 22, 2023. Statista. Accessed March 29, 2025. https://www.statista.com/statistics/1413796/india-share-of-ed-tech-consumer-by-type/?__sso_cookie_checker=failed
Bain & Company. (2023). Share of Ed Tech consumers in India as of January 2023, by type. Statista. Statista Inc.. Accessed: March 29, 2025. https://www.statista.com/statistics/1413796/india-share-of-ed-tech-consumer-by-type/?__sso_cookie_checker=failed
Bain & Company. "Share of Ed Tech Consumers in India as of January 2023, by Type." Statista, Statista Inc., 22 Jun 2023, https://www.statista.com/statistics/1413796/india-share-of-ed-tech-consumer-by-type/?__sso_cookie_checker=failed
Bain & Company, Share of Ed Tech consumers in India as of January 2023, by type Statista, https://www.statista.com/statistics/1413796/india-share-of-ed-tech-consumer-by-type/?__sso_cookie_checker=failed (last visited March 29, 2025)
Share of Ed Tech consumers in India as of January 2023, by type [Graph], Bain & Company, June 22, 2023. [Online]. Available: https://www.statista.com/statistics/1413796/india-share-of-ed-tech-consumer-by-type/?__sso_cookie_checker=failed
