As of July 2023, 20 percent of adult social media users surveyed in the United States reported learning about products through TV. Stores and social media influencers followed, mentioned respectively by 15 and 14 percent of respondents.
Leading channels for learning about new products among adults in the United States as of July 2023
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Morning Consult (@MorningConsult). (September 20, 2023). Leading channels for learning about new products among adults in the United States as of July 2023 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1414443/top-channels-new-products-us/?__sso_cookie_checker=failed
Morning Consult (@MorningConsult). "Leading channels for learning about new products among adults in the United States as of July 2023." Chart. September 20, 2023. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1414443/top-channels-new-products-us/?__sso_cookie_checker=failed
Morning Consult (@MorningConsult). (2023). Leading channels for learning about new products among adults in the United States as of July 2023. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1414443/top-channels-new-products-us/?__sso_cookie_checker=failed
Morning Consult (@MorningConsult). "Leading Channels for Learning about New Products among Adults in The United States as of July 2023." Statista, Statista Inc., 20 Sep 2023, https://www.statista.com/statistics/1414443/top-channels-new-products-us/?__sso_cookie_checker=failed
Morning Consult (@MorningConsult), Leading channels for learning about new products among adults in the United States as of July 2023 Statista, https://www.statista.com/statistics/1414443/top-channels-new-products-us/?__sso_cookie_checker=failed (last visited January 21, 2025)
Leading channels for learning about new products among adults in the United States as of July 2023 [Graph], Morning Consult (@MorningConsult), September 20, 2023. [Online]. Available: https://www.statista.com/statistics/1414443/top-channels-new-products-us/?__sso_cookie_checker=failed
