During a survey among marketers in the United States published in the second half of 2024, establishing trust and credibility with the target consumer stood as the most recognized attribute of programmatic digital out-of-home (prDOOH) advertising. Within traditional out-of-home (OOH) advertising, triggering a positive emotional response dominated the ranking, with a 50-percent share. According to the same study, prDOOH's top attribute worldwide was providing dynamic creative opportunities.
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in the United States as of August 2024
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VIOOH. (September 17, 2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in the United States as of August 2024 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1417092/marketers-ooh-attributes-us/?__sso_cookie_checker=failed
VIOOH. "Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in the United States as of August 2024." Chart. September 17, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1417092/marketers-ooh-attributes-us/?__sso_cookie_checker=failed
VIOOH. (2024). Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in the United States as of August 2024. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1417092/marketers-ooh-attributes-us/?__sso_cookie_checker=failed
VIOOH. "Attributes of Out-of-home (Ooh), Digital Out-of-home (Dooh), and Programmatic Digital Out-of-home (Prdooh) Advertising According to Marketers in The United States as of August 2024." Statista, Statista Inc., 17 Sep 2024, https://www.statista.com/statistics/1417092/marketers-ooh-attributes-us/?__sso_cookie_checker=failed
VIOOH, Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in the United States as of August 2024 Statista, https://www.statista.com/statistics/1417092/marketers-ooh-attributes-us/?__sso_cookie_checker=failed (last visited January 21, 2025)
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in the United States as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: https://www.statista.com/statistics/1417092/marketers-ooh-attributes-us/?__sso_cookie_checker=failed
