Black Friday sales continue to be a major shopping event in Australia, with clothing emerging as the top intended spending category for 2024. A survey conducted in October 2024 revealed that over 55 percent of Australian consumers planned to purchase clothes during the sales period, with Christmas gifts and electronics and tech products revealed as the next most prominent categories consumers intended to shop from. Nonetheless, due to cost-of-living pressures, shopping for household essentials, such as toilet paper and cleaning products, has also become more popular during the four-day sales period. Several respondents also planned to use the sales to book travel experiences and accommodation.
Leading categories consumers intended to shop from during the Black Friday sales in Australia as of October 2024
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ING Bank (Australia) Limited. (November 12, 2024). Leading categories consumers intended to shop from during the Black Friday sales in Australia as of October 2024 [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1419157/australia-leading-categories-consumers-intended-to-shop-during-black-friday-sales/
ING Bank (Australia) Limited. "Leading categories consumers intended to shop from during the Black Friday sales in Australia as of October 2024." Chart. November 12, 2024. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1419157/australia-leading-categories-consumers-intended-to-shop-during-black-friday-sales/
ING Bank (Australia) Limited. (2024). Leading categories consumers intended to shop from during the Black Friday sales in Australia as of October 2024. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1419157/australia-leading-categories-consumers-intended-to-shop-during-black-friday-sales/
ING Bank (Australia) Limited. "Leading Categories Consumers Intended to Shop from during The Black Friday Sales in Australia as of October 2024." Statista, Statista Inc., 12 Nov 2024, https://www.statista.com/statistics/1419157/australia-leading-categories-consumers-intended-to-shop-during-black-friday-sales/
ING Bank (Australia) Limited, Leading categories consumers intended to shop from during the Black Friday sales in Australia as of October 2024 Statista, https://www.statista.com/statistics/1419157/australia-leading-categories-consumers-intended-to-shop-during-black-friday-sales/ (last visited January 06, 2025)
Leading categories consumers intended to shop from during the Black Friday sales in Australia as of October 2024 [Graph], ING Bank (Australia) Limited, November 12, 2024. [Online]. Available: https://www.statista.com/statistics/1419157/australia-leading-categories-consumers-intended-to-shop-during-black-friday-sales/
