In September 2022, Lidl had the highest penetration rate among all discount chain stores in Italy, reaching approximately 56.3 percent of Italian families. On the other hand, Dpiù had a penetration rate of just 7.3 percent.
Penetration rate of leading discount chain stores in Italy as of September 2022
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Gdoweek. (January 2, 2023). Penetration rate of leading discount chain stores in Italy as of September 2022 [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1423457/italy-leading-discounters-penetration-rate/?__sso_cookie_checker=failed
Gdoweek. "Penetration rate of leading discount chain stores in Italy as of September 2022." Chart. January 2, 2023. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1423457/italy-leading-discounters-penetration-rate/?__sso_cookie_checker=failed
Gdoweek. (2023). Penetration rate of leading discount chain stores in Italy as of September 2022. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1423457/italy-leading-discounters-penetration-rate/?__sso_cookie_checker=failed
Gdoweek. "Penetration Rate of Leading Discount Chain Stores in Italy as of September 2022." Statista, Statista Inc., 2 Jan 2023, https://www.statista.com/statistics/1423457/italy-leading-discounters-penetration-rate/?__sso_cookie_checker=failed
Gdoweek, Penetration rate of leading discount chain stores in Italy as of September 2022 Statista, https://www.statista.com/statistics/1423457/italy-leading-discounters-penetration-rate/?__sso_cookie_checker=failed (last visited January 22, 2025)
Penetration rate of leading discount chain stores in Italy as of September 2022 [Graph], Gdoweek, January 2, 2023. [Online]. Available: https://www.statista.com/statistics/1423457/italy-leading-discounters-penetration-rate/?__sso_cookie_checker=failed
