The results of a survey carried out in October 2024 show that the majority of French consumers waits for Black Friday to make at least some Christmas gifts purchases. Only six percent of respondents stated that they do not purchase Christmas gifts.
Do you wait for Black Friday to purchase Christmas gifts?
Characteristic
Share of respondents
Yes, for all Christmas gifts
20%
Yes, for some Christmas gifts
59%
No, I do not buy Christmas gifts during Black Friday
respondents who had previously stated that they intend to purchase something on Black Friday
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Multiple answers were allowed. * The report's total number of surveyed participants amounted to a sample of 1,009 people, representative of the French population.
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OpinionWay, & Bonial. (November 4, 2024). Do you wait for Black Friday to purchase Christmas gifts? [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/?__sso_cookie_checker=failed
OpinionWay, und Bonial. "Do you wait for Black Friday to purchase Christmas gifts?." Chart. November 4, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/?__sso_cookie_checker=failed
OpinionWay, Bonial. (2024). Do you wait for Black Friday to purchase Christmas gifts?. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/?__sso_cookie_checker=failed
OpinionWay, and Bonial. "Do You Wait for Black Friday to Purchase Christmas Gifts?." Statista, Statista Inc., 4 Nov 2024, https://www.statista.com/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/?__sso_cookie_checker=failed
OpinionWay & Bonial, Do you wait for Black Friday to purchase Christmas gifts? Statista, https://www.statista.com/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/?__sso_cookie_checker=failed (last visited January 21, 2025)
Do you wait for Black Friday to purchase Christmas gifts? [Graph], OpinionWay, & Bonial, November 4, 2024. [Online]. Available: https://www.statista.com/statistics/1423589/consumers-who-wait-for-black-friday-to-buy-their-christmas-gifts-in-france/?__sso_cookie_checker=failed
