The source found that an average digital advertising campaign released 5.4 metric tons of carbon into the atmosphere. To compare, an average person's annual emissions stand at four metric tons of carbon.
Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023
(in metric tons)
* Value calculated by Statista based on data provided by the source. The source does not provide a data of data collection. The date provided is the publication date.
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Statista. (March 14, 2023). Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons) [Graph]. In Statista. Retrieved March 27, 2025, from https://www.statista.com/statistics/1423821/emissions-digital-advertising/?__sso_cookie_checker=failed
Statista. "Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons)." Chart. March 14, 2023. Statista. Accessed March 27, 2025. https://www.statista.com/statistics/1423821/emissions-digital-advertising/?__sso_cookie_checker=failed
Statista. (2023). Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons). Statista. Statista Inc.. Accessed: March 27, 2025. https://www.statista.com/statistics/1423821/emissions-digital-advertising/?__sso_cookie_checker=failed
Statista. "Carbon Emissions Generated by Average Digital Advertising Campaigns Worldwide as of March 2023 (in Metric Tons)." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1423821/emissions-digital-advertising/?__sso_cookie_checker=failed
Statista, Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons) Statista, https://www.statista.com/statistics/1423821/emissions-digital-advertising/?__sso_cookie_checker=failed (last visited March 27, 2025)
Carbon emissions generated by average digital advertising campaigns worldwide as of March 2023 (in metric tons) [Graph], Statista, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1423821/emissions-digital-advertising/?__sso_cookie_checker=failed
