During a March 2023 survey, when asked about their primary ways of using artificial intelligence (AI) for marketing purposes, 53 percent of responding professionals said they did not use AI in any field. Among the main areas in which marketers used AI stood customer service and support, as well as advertisement targeting and analysis, with 19 and 18 percent, respectively.
Leading areas in which marketers used artificial intelligence (AI) worldwide as of March 2023
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Ascend2. (March 30, 2023). Leading areas in which marketers used artificial intelligence (AI) worldwide as of March 2023 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1425645/marketing-areas-ai-usage/?__sso_cookie_checker=failed
Ascend2. "Leading areas in which marketers used artificial intelligence (AI) worldwide as of March 2023." Chart. March 30, 2023. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1425645/marketing-areas-ai-usage/?__sso_cookie_checker=failed
Ascend2. (2023). Leading areas in which marketers used artificial intelligence (AI) worldwide as of March 2023. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1425645/marketing-areas-ai-usage/?__sso_cookie_checker=failed
Ascend2. "Leading Areas in Which Marketers Used Artificial Intelligence (Ai) Worldwide as of March 2023." Statista, Statista Inc., 30 Mar 2023, https://www.statista.com/statistics/1425645/marketing-areas-ai-usage/?__sso_cookie_checker=failed
Ascend2, Leading areas in which marketers used artificial intelligence (AI) worldwide as of March 2023 Statista, https://www.statista.com/statistics/1425645/marketing-areas-ai-usage/?__sso_cookie_checker=failed (last visited January 21, 2025)
Leading areas in which marketers used artificial intelligence (AI) worldwide as of March 2023 [Graph], Ascend2, March 30, 2023. [Online]. Available: https://www.statista.com/statistics/1425645/marketing-areas-ai-usage/?__sso_cookie_checker=failed
