Lionel Messi was the most marketable in the world in 2023. The Inter Miami soccer star registered a marketability score of 94.81 based on his brand strength, market reach, and estimated worth.
Most marketable athletes worldwide in 2023, by marketability score
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SportsPro. (November 17, 2023). Most marketable athletes worldwide in 2023, by marketability score [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1430253/most-marketable-athletes/?__sso_cookie_checker=failed
SportsPro. "Most marketable athletes worldwide in 2023, by marketability score." Chart. November 17, 2023. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1430253/most-marketable-athletes/?__sso_cookie_checker=failed
SportsPro. (2023). Most marketable athletes worldwide in 2023, by marketability score. Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1430253/most-marketable-athletes/?__sso_cookie_checker=failed
SportsPro. "Most Marketable Athletes Worldwide in 2023, by Marketability Score." Statista, Statista Inc., 17 Nov 2023, https://www.statista.com/statistics/1430253/most-marketable-athletes/?__sso_cookie_checker=failed
SportsPro, Most marketable athletes worldwide in 2023, by marketability score Statista, https://www.statista.com/statistics/1430253/most-marketable-athletes/?__sso_cookie_checker=failed (last visited January 24, 2025)
Most marketable athletes worldwide in 2023, by marketability score [Graph], SportsPro, November 17, 2023. [Online]. Available: https://www.statista.com/statistics/1430253/most-marketable-athletes/?__sso_cookie_checker=failed
