In 2023, YouTube was projected to generate an estimated 15 billion U.S. dollars in advertising revenue and only three billion U.S. dollars in subscription revenues. Advertising is also estimated to account for the lion's share of the video platform's revenue in 2025.
Projected revenue of YouTube in the United States from 2020 to 2025, by type
(in billion U.S. dollars)
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Activate. (October 10, 2023). Projected revenue of YouTube in the United States from 2020 to 2025, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1434278/annual-revenue-of-youtube-type-usa/
Activate. "Projected revenue of YouTube in the United States from 2020 to 2025, by type (in billion U.S. dollars)." Chart. October 10, 2023. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1434278/annual-revenue-of-youtube-type-usa/
Activate. (2023). Projected revenue of YouTube in the United States from 2020 to 2025, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1434278/annual-revenue-of-youtube-type-usa/
Activate. "Projected Revenue of Youtube in The United States from 2020 to 2025, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 10 Oct 2023, https://www.statista.com/statistics/1434278/annual-revenue-of-youtube-type-usa/
Activate, Projected revenue of YouTube in the United States from 2020 to 2025, by type (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1434278/annual-revenue-of-youtube-type-usa/ (last visited January 07, 2025)
Projected revenue of YouTube in the United States from 2020 to 2025, by type (in billion U.S. dollars) [Graph], Activate, October 10, 2023. [Online]. Available: https://www.statista.com/statistics/1434278/annual-revenue-of-youtube-type-usa/