TV and CTV daily viewing time in the U.S. 2019-2024

Published by Statista Research Department, Feb 13, 2024

In 2022, the average daily TV viewing time in the U.S. amounted to around three hours. While traditional TV is declining in popularity, the time spent watching apps on connected TV devices is growing.

Average daily time spent watching TV and connected TV in the United States from 2019 to 2024 (in minutes)

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Release date

January 2024

Region

United States

Survey time period

2019 to 2022

Age group

18 years and older

Special properties

forecast from June 2023

Supplementary notes

*Forecast.

The transfer from hours to minutes was calculated by Statista.

TV includes live, locally saved, and non-digital viewing.

CTV includes time spent using internet via CTV, devices like Apple TV, connected Blu-ray and game consoles, and smart TV, etc.

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Overview

6

Device brands and streaming services

5

Consumer behavior

6

Perception of CTV ads

5

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Topics

Television in the United StatesConnected TV viewership in the United StatesPay TV in the United StatesCable TV in the United StatesCord-cutting in the United States
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