Disney ad revenue by segment 2024

In its fiscal year 2024 (spanning from October 2023 to September 2024), Disney generated 7.39 billion U.S. dollars with the sales of advertising time and space. Out of the total, 3.68 billion were generated in Disney's linear networks segment and 3.71 billion by the direct-to-consumer (streaming) segment.

Advertising revenue generated by the Walt Disney Company in fiscal year 2024, by segment (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Release date

November 2024

More information

Region

Worldwide

Survey time period

October 2023 to September 2024

Supplementary notes

Linear networks includes revenues generated by Disney's domestic channels, such as ABC Television Network and eight owned ABC television stations (Broadcasting), and Disney, ESPN (80% interest), Freeform, FX, and National Geographic (73% interest) branded domestic television networks (Cable); international channels, such as Disney, ESPN, Fox, National Geographic and Star branded television networks outside the U.S.; as well as a 50 percent equity investment in A+E Television Networks (A+E), which operates a variety of cable channels including A&E, HISTORY, and Lifetime.
Direct-to-consumer includes revenues generated by Disney+, Disney+ Hotstar, ESPN+ (68 percent effective interest), Hulu, and Star+ direct-to-consumer (DTC) video streaming services.
The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.

Figures have been rounded.

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