In 2023, Americanas – a retail chain headquartered in Rio de Janeiro, Brazil – generated an estimated 103 million U.S. dollars in digital retail media advertising revenue, up from 85 million dollars a year earlier. That represents an annual growth of 21 percent. Mercado Libre, Amazon.com.br, Magazine Luiza, and Amazon.com.mx were among Latin America's leading e-commerce platforms by digital retail media ad revenue in 2023.
Digital retail media advertising revenue of Americanas in Latin America in 2022 and 2023
(in millions U.S. dollars)
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Statista. (January 19, 2024). Digital retail media advertising revenue of Americanas in Latin America in 2022 and 2023 (in millions U.S. dollars) [Graph]. In Statista. Retrieved January 24, 2025, from https://www.statista.com/statistics/1447591/digital-retail-media-americanas/?__sso_cookie_checker=failed
Statista. "Digital retail media advertising revenue of Americanas in Latin America in 2022 and 2023 (in millions U.S. dollars)." Chart. January 19, 2024. Statista. Accessed January 24, 2025. https://www.statista.com/statistics/1447591/digital-retail-media-americanas/?__sso_cookie_checker=failed
Statista. (2024). Digital retail media advertising revenue of Americanas in Latin America in 2022 and 2023 (in millions U.S. dollars). Statista. Statista Inc.. Accessed: January 24, 2025. https://www.statista.com/statistics/1447591/digital-retail-media-americanas/?__sso_cookie_checker=failed
Statista. "Digital Retail Media Advertising Revenue of Americanas in Latin America in 2022 and 2023 (in Millions U.S. Dollars)." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1447591/digital-retail-media-americanas/?__sso_cookie_checker=failed
Statista, Digital retail media advertising revenue of Americanas in Latin America in 2022 and 2023 (in millions U.S. dollars) Statista, https://www.statista.com/statistics/1447591/digital-retail-media-americanas/?__sso_cookie_checker=failed (last visited January 24, 2025)
Digital retail media advertising revenue of Americanas in Latin America in 2022 and 2023 (in millions U.S. dollars) [Graph], Statista, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1447591/digital-retail-media-americanas/?__sso_cookie_checker=failed
