Disney ad revenue 2024

In its fiscal year 2024 (spanning from October 2023 to September 2024), The Walt Disney Company generated 7.39 billion U.S. dollars with the sales of advertising time and space. A year earlier, the revenue stood at 7.42 billion, which constitutes a slight decrease year-on-year.

The rise of streaming

A breakdown of Disney's ad revenue for 2024 revealed that the share of streaming surpassed the share of linear networks for the first time. Moreover, the latest projections indicate that both Disney+ and generally video-on-demand (VOD) ad revenue will increase in the coming years, whereas global TV ad expenditure reached its peak in 2021 and is expected to decline annually until at least 2028.

Brand in danger

Disney ranked among the most valuable media brands worldwide. However, Disney's brand value shrank by over 18 percent between 2022 and 2024. The company’s streaming segment was generating losses and to make it profitable, the management took decisions that were not popular among its customers. Among others, they increased prices of ad-free tiers, cracked down on password-sharing, and removed a share of content as a cost-cutting measure. As an answer, the platform saw a decline in the number of subscribers in 2022 and 2023, but in 2024 the trend turned around.

Advertising revenue generated by the Walt Disney Company in the fiscal years from 2022 to 2024 (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Release date

November 2024

More information

Region

Worldwide

Survey time period

October 2021 to September 2024

Supplementary notes

Figures calculated by Statista based on data provided by the source.

Linear networks includes revenues generated by Disney's domestic channels, such as ABC Television Network and eight owned ABC television stations (Broadcasting), and Disney, ESPN (80% interest), Freeform, FX, and National Geographic (73% interest) branded domestic television networks (Cable); international channels, such as Disney, ESPN, Fox, National Geographic and Star branded television networks outside the U.S.; as well as a 50 percent equity investment in A+E Television Networks (A+E), which operates a variety of cable channels including A&E, HISTORY, and Lifetime.
Direct-to-consumer includes revenues generated by Disney+, Disney+ Hotstar, ESPN+ (68 percent effective interest), Hulu, and Star+ direct-to-consumer (DTC) video streaming services.
The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.

Figures have been rounded.

Data prior to fiscal year 2022 was retrieved from earlier releases.

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