In its fiscal year 2024 (spanning from October 2023 to September 2024), Disney's direct-to-consumer business generated 3.71 billion U.S. dollars with advertising time sales. A year earlier, the figure stood at 3.26 billion, marking an increase of nearly 14 percent.
Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2023 and 2024
(in billion U.S. dollars)
Direct-to-consumer includes revenues generated by Disney+, Disney+ Hotstar, ESPN+ (68 percent effective interest), Hulu, and Star+ direct-to-consumer (DTC) video streaming services. The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.
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Walt Disney. (November 14, 2024). Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2023 and 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1447939/disney-dtc-ad-revenue/
Walt Disney. "Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2023 and 2024 (in billion U.S. dollars)." Chart. November 14, 2024. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1447939/disney-dtc-ad-revenue/
Walt Disney. (2024). Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2023 and 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1447939/disney-dtc-ad-revenue/
Walt Disney. "Advertising Revenue Generated by The Direct-to-consumer Segment of The Walt Disney Company in Fiscal Years 2023 and 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 14 Nov 2024, https://www.statista.com/statistics/1447939/disney-dtc-ad-revenue/
Walt Disney, Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2023 and 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1447939/disney-dtc-ad-revenue/ (last visited January 08, 2025)
Advertising revenue generated by the direct-to-consumer segment of the Walt Disney Company in fiscal years 2023 and 2024 (in billion U.S. dollars) [Graph], Walt Disney, November 14, 2024. [Online]. Available: https://www.statista.com/statistics/1447939/disney-dtc-ad-revenue/
