In 2023, among all generations, the majority of U.S. respondents named the taste of coffee as the main reason they consume the hot beverage. In fact, this was stated by almost 84 percent of surveyed Baby Boomers, 85 percent of Gen X, 81 percent of Millennials, and 86 percent of Gen Z.
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Drive Research. (February 2, 2024). Why do you drink coffee? [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1450443/reasons-for-drinking-coffee-in-the-us-by-generation/?__sso_cookie_checker=failed
Drive Research. "Why do you drink coffee?." Chart. February 2, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1450443/reasons-for-drinking-coffee-in-the-us-by-generation/?__sso_cookie_checker=failed
Drive Research. (2024). Why do you drink coffee?. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1450443/reasons-for-drinking-coffee-in-the-us-by-generation/?__sso_cookie_checker=failed
Drive Research. "Why Do You Drink Coffee?." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/1450443/reasons-for-drinking-coffee-in-the-us-by-generation/?__sso_cookie_checker=failed
Drive Research, Why do you drink coffee? Statista, https://www.statista.com/statistics/1450443/reasons-for-drinking-coffee-in-the-us-by-generation/?__sso_cookie_checker=failed (last visited January 21, 2025)
Why do you drink coffee? [Graph], Drive Research, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/1450443/reasons-for-drinking-coffee-in-the-us-by-generation/?__sso_cookie_checker=failed
