The majority of Japanese consumers were willing to pay more for agricultural products from eco-friendly production, as revealed in a survey conducted in October 2023. The largest share, 26.6 percent of respondents, stated that they would pay up to 20 percent more for agricultural produce from production methods with reduced uses of pesticides or fertilizers or reduced production of greenhouse gases.
Share of consumers willing to pay more for agricultural produce from eco-friendly production in Japan as of October 2023
answers were collected by mail or online; respondents were Japanese nationals
Method of interview
Questionnaire
Supplementary notes
Original question: "Would you want to buy agricultural products that were produced with environmentally friendly production methods, even if they are more expensive?" Only one answer was allowed."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Cabinet Office Japan. (January 26, 2024). Share of consumers willing to pay more for agricultural produce from eco-friendly production in Japan as of October 2023 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1450757/japan-willingness-to-pay-eco-friendly-produce/
Cabinet Office Japan. "Share of consumers willing to pay more for agricultural produce from eco-friendly production in Japan as of October 2023." Chart. January 26, 2024. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1450757/japan-willingness-to-pay-eco-friendly-produce/
Cabinet Office Japan. (2024). Share of consumers willing to pay more for agricultural produce from eco-friendly production in Japan as of October 2023. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1450757/japan-willingness-to-pay-eco-friendly-produce/
Cabinet Office Japan. "Share of Consumers Willing to Pay More for Agricultural Produce from Eco-friendly Production in Japan as of October 2023." Statista, Statista Inc., 26 Jan 2024, https://www.statista.com/statistics/1450757/japan-willingness-to-pay-eco-friendly-produce/
Cabinet Office Japan, Share of consumers willing to pay more for agricultural produce from eco-friendly production in Japan as of October 2023 Statista, https://www.statista.com/statistics/1450757/japan-willingness-to-pay-eco-friendly-produce/ (last visited January 07, 2025)
Share of consumers willing to pay more for agricultural produce from eco-friendly production in Japan as of October 2023 [Graph], Cabinet Office Japan, January 26, 2024. [Online]. Available: https://www.statista.com/statistics/1450757/japan-willingness-to-pay-eco-friendly-produce/
